The commodification of culture doesn’t always kill culture; one could point to many examples of culture thriving for its own intrinsic value while also producing (yes, in the language of production) transactional value.
Some then say, “Be careful! Lest you kill the golden goose,” thinking they’re stewarding this culture in question. Yet, perhaps it is the very conceptualisation of this “golden goose” that drags culture into “being”, instead of its continuous “becoming”, and that bestows culture with form – a discrete manifestation.
Vultures gather, bearing gifts, unaware they’re exacerbating the dying. At times, perhaps when fortunate, this goose bleeds slowly on and passes peacefully into oblivion. But, mostly (I say this for effect and with a tinge of truth), it limps on hollow, without a soul.
Perhaps we only truly own something when we give it away. Perhaps, too, what we didn’t struggle for, we can merely seek to behold, never to own nor to hold.